The Binding of Isaac is a 2011 indie roguelike by Edmund McMillen and Florian Himsl, later remade as The Binding of Isaac: Rebirth in 2014. Isaac is a crying child, so his high-pitched hurt cry is one of the game's most heard sounds, playing every time he takes damage. Clips of it spread through gaming montages and reaction edits on YouTube and TikTok, where it works as a comedic pain cue. It now sits alongside scream staples such as FNAF Jumpscare Scream in horror and fail compilations, and this upload is simply a second variant of the cry.