Released in 2013, Turn Down for What became a global EDM hit for French producer DJ Snake and American rapper Lil Jon, helped by a wildly popular music video and heavy club and festival play. The track's shouted hook turned into a shorthand for turning up, and short clips of it spread through memes, sports broadcasts, commercials and social videos. Its clean version kept the energy without explicit language, making it easy to reuse in school, sports and family-friendly edits, which is why the opening still works as an instant hype cue today.