The sound comes from Heavy, the large Russian mercenary in Valve's Team Fortress 2, first released in 2007. Clips of his expressive voice lines have circulated for years in machinima, Garry's Mod videos and meme edits, where his exaggerated reactions became shorthand for surprise. This stretched ooh joined other short reaction hits like the bruh sound in gaming compilations and Discord soundboards, staying popular because Heavy's distinctive deep voice is instantly recognisable even out of context.