The sound is tied to the Spy character from Team Fortress 2, Valve's class-based multiplayer game released in 2007. Short TF2 voice and reaction clips spread widely through gaming edits, meme compilations and soundboards because each class has a very distinct personality. The Spy's snort stayed useful online because it communicates sarcasm, superiority and quiet amusement in less than a second. It often appears in gaming posts alongside other goofy ahh sounds when creators want a fast reaction that feels more subtle than a full shout.