Jason Bourne was created by author Robert Ludlum and became widely known through the Bourne film series, beginning with The Bourne Identity in 2002, where the amnesiac operative uncovers his past while evading the CIA. The awestruck identification line spread online as a reaction meme because it instantly signals that a dangerous legend has appeared. Clipped from its serious thriller context, it is now reused jokingly for ordinary people making confident entrances, returning unexpectedly or revealing a hidden talent, with the contrast creating the humour.