The Ninja circulated as a standalone meme sound on soundboard sites and in short video edits, where its brief length made it easy to loop and layer. It spread through anime fan communities and gaming montages that favored exaggerated voice clips for entrances and ambushes. Because the shout is instantly recognizable without context, creators kept reusing it as a generic ninja cue rather than tying it to one scene. It remains popular for reaction videos and edits that need a fast, funny stealth moment.