The clip comes from The Walking Dead, the AMC zombie drama that premiered in 2010, during the early seasons centred on Rick Grimes and Shane Walsh. Shane, played by Jon Bernthal, was Rick's former partner and closest friend before their leadership clash drove much of the early story. Lines from those confrontations are frequently clipped on soundboards because the performances are intense and instantly recognisable to fans. This phrase has lived on in edits and reaction posts, used whenever someone wants a serious, TV-drama voice to suggest there might be another way things could go.