The phrase is closely associated with Michael Saylor, the prominent Bitcoin advocate and executive chairman of Strategy, formerly MicroStrategy, who has long argued that Bitcoin is the superior digital asset and the only one worth holding long term. Clips of him saying there is no second best circulated widely on crypto social media, where Bitcoin supporters turned the line into a shorthand for maximalism. It remains popular because it is short, quotable and instantly signals a pro-Bitcoin stance in memes, market commentary and debate videos.