Ridin' by Chamillionaire featuring Krayzie Bone was released in 2005 and became a number-one hit in the United States, built around a slow Southern hip-hop beat and its famous chorus about being watched while driving. The line they see me rollin' was later lifted out of the song and shared as a short clip on Vine, YouTube and TikTok, where creators paired it with car videos, entrances and flexing moments. Its relaxed delivery and instantly recognisable hook keep it in use for driving edits, reaction videos and memes about envy and showing off.