The line comes from The Lord of the Rings: The Two Towers, released in 2002, where the elf Legolas tells Aragorn where the captured hobbits are being taken. In the mid 2000s the moment was looped into a catchy remix and shared widely on early meme sites and video platforms, turning a brief piece of exposition into a chant people could quote without context. It has stayed popular because the delivery is so earnest and specific that it works for any forced trip, rescue mission or dramatic detour.