Thick of It is a 2024 song by British YouTuber and musician KSI featuring Trippie Redd, released as a single that quickly became a talking point online. Its chorus was clipped, remixed and shared widely on TikTok, where creators used it both sincerely for hype edits and ironically for fails, parodies and exaggerated entrances. The repetition across short videos turned a short hook into a recognisable meme sound, and it has stayed in rotation because the delivery is instantly quotable and easy to drop over almost any dramatic moment.
About this sound
The Thick of It sound from KSI's viral song, featuring its catchy chorus hook that creators drop over dramatic entrances, workout clips and ironic fails.
The seven-second clip captures the punchy, instantly recognisable chorus hook from KSI's Thick of It, with layered vocals, a driving beat and a confident, almost taunting delivery that builds fast and lands hard. It sounds bold and meme-ready rather than polished, which is exactly why it cuts through short videos. Played over a slow-motion entrance or a sudden reveal, it turns an ordinary moment into something dramatic, funny and over-the-top, giving viewers an instant cue that something big, ridiculous or self-aware is about to happen.
