Pawn Stars premiered on the History channel in 2009, following Rick Harrison, his father Richard and his son Corey at the Gold and Silver Pawn Shop in Las Vegas. Harrison's opening narration, explaining that everything has a story and a price, became one of the show's most quoted parts. Clips and parodies spread on YouTube and social media, with creators copying the format to introduce their own rooms and businesses. The short version survives as a soundboard staple because the setup is understood instantly.