The phrase Thug Life is strongly associated with Tupac Shakur, who used it in his work and public image in the 1990s. Online, Thug Life edits spread widely in the mid-2010s as short meme videos showing someone doing something bold, slick or unexpectedly dominant, often followed by music, freeze frames and sunglasses graphics. That format kept the sound popular across compilations, gaming clips and short-form videos because viewers instantly understand the joke without needing much setup.