TheKairi78, often shortened to Tk78, built a French speaking online following around gaming and reaction content, and short excerpts from his videos and streams are frequently clipped for soundboards. This papier toilette moment spread because the phrase is instantly understood even by non French speakers and the situation is universal. It sits alongside other crude bathroom jokes like fart with reverb in meme edits, but its appeal is the specific delivery rather than the effect itself, which keeps it circulating in French meme communities.