This clip takes the payment confirmation chime used by Apple Pay, the contactless payment service from Apple, and distorts it until the clean ding becomes clipped and overloaded. The original sound is widely recognised from phones and tills, which makes the broken version instantly readable in memes and short videos. Shared online under the Japanese tag for distorted audio, it spread as a reaction sound for spending, prices and failed transactions. Its appeal is that contrast, turning a familiar sign of a successful payment into a loud, chaotic joke about being broke.