Boomshakalaka became famous through the 1993 arcade game NBA Jam, where announcer Tim Kitzrow shouted it after huge dunks. The phrase lived on in basketball culture, sports commentary and memes as shorthand for an emphatic score. This version pairs that legacy with Tom Brady, the NFL quarterback known for seven Super Bowl wins, creating a crossover that football and gaming fans instantly recognise. Online, creators reuse it for highlights, trash talk and ironic celebrations where a normal cheer would feel too small.