Tong Tong Sahur comes from the Tung Tung Tung Sahur meme that spread on TikTok in early 2025 as part of the brainrot character wave. The figure is a wooden log-like character holding a bat, linked to sahur, the pre-dawn meal during Ramadan in Indonesia, when drumming and knocking were traditionally used to wake people to eat. Its repetitive name chant and knocking became instantly remixable, spawning fan art, animations and edits far beyond Ramadan, and the short knock remains a recognisable shorthand for its arrival.