Welcome to St Tropez was released in 2011 by Swiss DJ Antoine with Russian rapper Timati, featuring American singer Kalenna Harper. Named after the famous resort town on the French Riviera, the dance track became a major summer hit in several European countries and a staple of club and holiday playlists. Its glamorous hook later found a second life online, where creators reuse the short section for travel videos, luxury showcases and ironic rich lifestyle memes, keeping the song linked to sunshine, status and celebration long after its chart run.