Place it just before the winning ticket is shown, then follow the reveal with a Yaaaay cheer to mark the win, and keep a game show buzzer nearby for a false draw or a missed number.
About this sound
The Tototómbola clip is a short meme sound built around its own name, made to be pressed at the height of a draw. It feels playful and suspenseful, like the pause just before a winning ticket is read out, and it works because the name itself sets up the reveal.