Short clips of Donald Trump have become a staple of online meme culture because his distinctive voice and delivery are easy to recognise even in a clip lasting only a couple of seconds. This so shiny line is shared in that same way, passed around on soundboards and reused in short-form videos as a quick, sarcastic reaction to anything glossy, new or deliberately overdone. Its appeal is not political commentary so much as timing: the phrase is simple, memorable and instantly quotable, which keeps it useful for creators long after the original moment has faded from view.