Tutta l'Italia was written by Italian DJ and producer Gabry Ponte and introduced in February 2025 as the official jingle for the Sanremo Music Festival. Its mix of dance production and folk instrumentation made the short chorus easy to recognise and reuse, and clips spread quickly on TikTok and in fan edits. Ponte later took the song to the Eurovision Song Contest 2025 representing San Marino, which pushed it beyond Italy. The chant has since become shorthand online for Italian celebrations, food, travel and sport.