Zeno-sama, also called the Omni-King, is the childlike ruler of all universes in Dragon Ball Super, the anime series that continued the Dragon Ball story from 2015. Despite his immense power, he speaks and reacts in a simple, innocent way, which made his small vocal reactions popular for memes and reaction edits. Clips of his gestures and sounds spread through anime fan communities and soundboard sites, where short moments are reused out of context. The brief uhm works because it is instantly recognisable to fans, even without dialogue or explanation.