The clip comes from Killer Instinct, the fighting game first released in arcades in 1994 by Rare and Nintendo. In the game the announcer calls out combo ranks, with Ultra Combo reserved for a long finishing sequence that ends a match. Players recorded and shared the longest Ultra shout online, where fighting game fans turned it into a reaction sound for dominant wins. It remains popular because the callout is instantly recognisable to retro gamers while still reading as pure hype to everyone else.
About this sound
The Killer Instinct announcer screaming Ultra Combo after a finishing move. Gamers use it for epic wins, fighting game edits and over the top reactions.
This is the announcer from Killer Instinct stretching out a single word into a full victory shout. He yells Ultra with the A held for several seconds, the voice deep, processed and echoing like an arcade callout. It starts as a normal combo announcement and keeps going until it becomes absurd, which is exactly why it lands so well. Listeners instantly feel the rush of a one-sided beatdown ending, even without seeing the fight, and the overlong sustain turns triumph into comedy when it is placed over something much less impressive.