Ulyalya circulates online mainly as a short meme sound shared on soundboards and in short-form video edits, where its catchy, chant-like delivery makes it easy to recognise even out of context. The clip is only a few seconds long, which helps it travel well in reaction videos, Discord chats, and edited compilations that rely on quick audio punchlines. While its exact original source is not clearly documented, its use has stayed tied to lighthearted, silly humour rather than any specific show or character, and that flexibility is why creators keep reusing it for new jokes.