The phrase is French for a little wrap, and the sound has spread online purely as a short, loopable meme audio rather than as a clip tied to a famous scene. Its appeal is the contrast between the very ordinary food item and the enthusiastic way it is celebrated, which makes it easy to drop into unrelated videos. Short repeated phrases in another language often travel well on social platforms because they are catchy even without translation, and this one is now used as a light, food-focused reaction sound.