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Motta is one of Italy's best-known panettone brands, with a long tradition of Christmas television advertising in the country. The 2019 campaign carried the slogan È più Natale con l'Originale, celebrating the original recipe panettone as the centre of the Italian holiday table. Clips from the campaign later circulated online as short audio snippets shared by fans of seasonal memes and Italian advertising nostalgia. The sound remains in use today as a portable piece of Christmas kitsch, instantly signalling an Italian holiday mood to anyone who recognises the brand's festive campaigns.
About this sound
Short audio from Motta's 2019 panettone Christmas TV advert, È più Natale con l'Originale. A festive snippet of the Italian holiday campaign that fans replay and share every Christmas season.
This clip comes from the 2019 Christmas advertising campaign of Motta, the historic Italian maker of panettone, whose slogan read È più Natale con l'Originale, meaning it's more Christmas with the original. The sound captures a short, warm festive moment from the TV spot, with the cheerful holiday mood of a classic Italian Christmas advert. At under two seconds it works as a quick seasonal sting: playful, nostalgic and unmistakably tied to the idea of an Italian Christmas table. Visitors play it for the cozy recognition factor, that little rush of holiday advertising warmth squeezed into one tiny clip.
