The sound is commonly recognized from TikTok Live, where the Universe is one of the platform's most famous premium virtual gifts. Because viewers strongly associate it with expensive gifting and big streamer reactions, the audio spread into edits, memes, and reposted reaction clips beyond live broadcasts. It remains popular because a few seconds of the sound instantly communicates money, hype, and exaggerated importance to people who spend time on TikTok, even when the video itself is clearly joking.