Uruha Rushia was a Japanese virtual YouTuber with Hololive's third generation, Hololive Fantasy, active from 2019 until her graduation in February 2022. Known for a chaotic yandere persona and sudden screaming, she occasionally dropped dry English slang like bruh on stream, and fans clipped the moment. The clip spread through Hololive clip channels and meme soundboards, where its deadpan bluntness stood out against her usual high-energy persona. It endures as a compact reaction sound, sitting alongside anime voice memes like tuturu in countless compilations.