The clip circulates as a Tamil reaction sound on soundboards and in short-form video edits, where its short length and instantly recognisable phrase make it easy to reuse. Tamil-speaking creators in particular use it as a quick spoken comeback, often in reels, status videos and comment replies rather than in longer sketches. Because it works without subtitles for many listeners, it has stayed useful as a portable reaction, passed from one edit to the next whenever a teasing, dismissive response fits the moment.