The phrase became a staple of Brazilian internet humour through clips of presenter Luiz Carlos Alborghetti, remembered for heated on-air rants against crime and corruption. His dramatic delivery turned vai pro inferno Satanás into a quotable catchphrase that spread on video sites, forums and messaging apps. In Brazil it is now used less as a religious insult and more as a comic reaction, shared as a voice note and meme sound whenever someone wants an instantly recognisable burst of overblown anger.