Valderci Novais is presented online as the mago da zueira, a playful nickname that frames his clips as inventive jokes rather than ordinary pranks. The name has travelled mainly through short shareable audio clips, where listeners reuse the same moment to tease friends, punctuate memes, and keep a conversation light. Because zueira is a broad Brazilian slang term for joking around, the clip stays flexible and easy to reuse across different jokes. Its appeal is less about one specific event and more about that instantly recognisable, mischievous attitude.