João Kleber became a staple of Brazilian television hosting prank segments known as pegadinhas, where hidden camera jokes were played on the public. His exaggerated catchphrases and laughter were clipped from broadcasts and compilations and later circulated widely on YouTube, soundboards and WhatsApp. Vamo ri turned into a standalone reaction because it needs no setup, just his command to laugh. It remains popular in Brazil and in meme edits abroad where the overacted laugh works even for viewers who do not speak Portuguese.