Rickrolling began as an internet prank built around Rick Astley's 1987 hit Never Gonna Give You Up, with misleading links sending unsuspecting viewers to the music video instead of the page they expected. The joke spread through forums, video sites and social media, becoming one of the web's longest-running memes. Louder, distorted edits later appeared as a harsher twist on the same gag, including this scream meme style clip, which keeps the prank alive by making the familiar song impossible to ignore.