Vic Sotto is one of the Philippines’ most enduring comedy stars, known for decades of sitcoms, noontime variety shows and family comedy films. “Ano ba yan” is everyday Tagalog, roughly “what’s that” or “oh come on,” and his exasperated delivery turned it into a signature reaction for many viewers. The line now circulates as a short shareable clip, passed around in meme edits, group chats and TikTok-style videos whenever something absurd or disappointing happens, keeping it alive well beyond its original broadcast.