The boom became attached to edits on Vine, the short-form video platform that shaped early meme editing in the mid-2010s, where creators layered dramatic stock effects over everyday moments for comic contrast. After Vine closed, the sound migrated to YouTube, TikTok and Instagram edits and kept its name. It is now a standard reaction tool alongside the bruh sound, used whenever a creator wants a moment to land as unbelievable, suspicious or hilariously overstated without adding any dialogue at all.