Among Us, developed by Innersloth and first released in 2018, became a global hit in 2020 as streamers and friends played its social deduction matches together online. In each round, most players complete tasks as crewmates while a small number of hidden impostors sabotage and eliminate them, and the match ends with a victory screen for the winning side. Clips of that ending, including the impostor win sting, spread through gameplay videos, edits and memes, where the sound became shorthand for a successful bluff. It remains popular because it instantly signals trickery rewarded.