World of Warcraft launched in 2004, and its Orc characters became known for the battle cry Lok'tar Ogar, meaning victory or death. Thrall, the Orc leader of the Horde, is one of the voices most linked to that phrase in the game's German version, where short unit and character replies like Was braucht ihr were heard during play. German players later shared the line on soundboards, and its blunt delivery helped it spread beyond raids into memes, streams and short gaming videos among Warcraft fans.