The greeting comes from Budweiser's 'Whassup?' television campaign, which ran in the United States in 1999 and 2000 and was based on director Charles Stone III's short film about friends greeting each other on the phone. The ads turned the stretched-out call into a catchphrase, and it was repeated in parodies, commercials, and everyday jokes for years afterward. As short video and meme editing grew, the long hello was lifted as a standalone soundboard clip, where its instantly recognisable shape still works as a comic entrance or greeting today.