This sound comes from the 2017 Alan Walker track The Spectre, specifically the lyric "we live, we love, we lie." Years later, that section spread widely through short-form meme edits and became strongly associated with the Smurf Cat meme on TikTok and other repost-heavy platforms in 2023. Its popularity comes from the contrast between its polished, emotional EDM style and the absurd visuals it often accompanies. It still shows up in ironic edits, nostalgic meme compilations, and surreal character reveal posts.