Written by Queen guitarist Brian May and released in 1977 on the album News of the World, We Will Rock You was designed to be sung and stomped along to by large audiences. Its simple, percussive rhythm made it a natural fit for stadiums, where fans adopted it as a chant during matches and events. Over the following decades it moved from arenas into films, adverts and online videos, where creators use the familiar beat to signal confidence, competition and collective excitement without needing any lyrics to explain the moment.