Welcome to Jamrock is the title track from Damian Marley's 2005 album of the same name, co written with his brother Stephen Marley. The song samples Ini Kamoze's World a Music and became Marley's breakthrough solo hit, winning the Grammy for Best Urban Alternative Performance. Its stark portrait of life in Jamaica contrasted with tourist images helped it cross from reggae radio into film, television and hip hop culture. The short hook later circulated widely in edits and memes, where its instantly recognisable announcement still signals confidence, place and arrival.