The phrase comes from Doctor Who's 60th anniversary specials in 2023, where the Celestial Toymaker returned in The Giggle, played by Neil Patrick Harris. The character, first seen in the 1960s, confronts the Doctor and casually recaps the fates of former companions, answering tragedy with this breezy dismissal. Clips of the exchange spread quickly among fans on social media and were soon lifted out of context as a reaction sound. Its mix of nostalgia, a returning villain and a quotable delivery keeps it circulating in fan edits and meme posts.