The clip comes from a Vine posted in 2015, where a young man runs up to someone and shouts the question at their shoes, stretching the final word for comic effect. The video was shared millions of times and the phrase quickly became shorthand online for calling out questionable footwear. It later spread to TikTok, YouTube reaction videos and meme edits, where the shout is still dropped over outfit reveals, sneaker fails and unexpected shoe choices years after Vine closed.
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The viral Vine shout 'What are thoooose' mocking someone's shoes, now used in reaction videos and memes to call out funny or unexpected footwear.
This is the loud, drawn-out shout of a man yelling 'What are thoooose?' at someone's shoes, stretched for comic emphasis until the final word almost becomes a howl. The voice is high-pitched, incredulous and deliberately over-the-top, rising in pitch as it drags out the last syllable. Hearing it instantly signals disbelief and playful judgement, turning an ordinary outfit reveal into a punchline. It works because the delivery is so exaggerated that it feels like a public roast, making viewers laugh even before they see what is being mocked.
