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The phrase blends the familiar what are those reaction format with kowai, the Japanese word for scary, which helps explain its appeal in anime and horror meme circles. Online, creators reuse short confused voice lines like this because they work without context and can be layered over almost any unsettling sound. It has found a niche in edits where a mundane noise is treated as terrifying, from creaky floors to distant game audio, letting the overreaction carry the joke rather than the noise itself.
About this sound
A confused voice asks what are those kowai noises, turning a startled reaction to scary sounds into a short meme clip for horror edits and jokes.
The clip captures a bewildered voice asking what are those kowai noises, with kowai meaning scary in Japanese. The delivery sounds genuinely startled and a little dramatic, as if the speaker has just heard something unsettling off camera. That mix of confusion and mild fear is what makes it funny, because the line treats an ordinary creak or bump like a horror movie moment. Listeners instantly picture someone frozen in place, listening hard, which gives editors a perfect reaction beat for suspense, jump scares, and playful paranormal setups.
