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What are those! rak na this!

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The viral 'What are those' Vine sound effect, a loud comedic shout mocking ugly or weird shoes. Creators drop it over sneaker fails, bad outfits and reveals.

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About this sound

The viral 'What are those' Vine sound effect, a loud comedic shout mocking ugly or weird shoes. Creators drop it over sneaker fails, bad outfits and reveals.

This is the unmistakable two-second 'What are those?!' shout that became one of Vine's biggest catchphrases. A young man's voice cracks with exaggerated disbelief as he yells the line, stretching the last word for maximum mockery. It is loud, abrupt and dripping with playful contempt, the audio equivalent of pointing and laughing. Hearing it instantly frames whatever is on screen as unfashionable or ridiculous, triggering an immediate laugh because the audience already knows the joke is about brutally roasting someone's footwear choice.

Pro tip

Drop the shout exactly on the frame your subject's shoes are fully visible, then hard-cut to a zoom. Pair it with a freeze-frame or record-scratch for extra punch. Avoid using it over dialogue, its harsh attack will bury any talking underneath.

How people use it

Roasting a friend's ugly sneakers in a vlog.
Revealing thrift store shoe fails on TikTok.
Mocking mismatched shoes in a skit.
Punchline after a sneaker collection tour goes wrong.

More information

The line comes from a Vine posted in June 2015 by Brandon Moore, known as Young Busco, who filmed himself asking a police officer about his footwear. The six-second clip exploded to millions of loops within weeks and spawned countless remixes, Halloween costumes and reaction videos. After Vine shut down, the audio lived on through YouTube compilations, TikTok and meme pages. It endures because shoe culture never fades, giving creators a ready-made, instantly recognized jab at any questionable kicks.

FAQ

What does the 'What are those' sound mean?

It is a mocking way to call out ugly, weird or mismatched shoes. When creators play it, they are joking that someone's footwear is so bad it deserves public shaming, usually for laughs rather than real cruelty.

Where did the 'What are those' meme come from?

The clip comes from a Vine posted in June 2015 by Brandon Moore, known as Young Busco. He recorded himself asking a police officer about his shoes, and the loud delivery turned the phrase into a viral catchphrase.

Why is the 'What are those' sound still popular?

Sneaker culture keeps the joke fresh, and the shout is short, loud and instantly recognizable. It works as a universal punchline for outfit fails, thrift hauls and skits without needing any explanation.