The line comes from BoJack Horseman, the Netflix animated comedy drama that ran from 2014 to 2020, centred on the washed up sitcom horse voiced by Will Arnett. Fans clipped many of BoJack's emotional reactions as the show built a cult following for mixing bleak humour with sincere character moments. This excited greeting stood out against his usual cynical tone, so it circulated on soundboards and in edits as a reusable reaction for surprise entrances, reunions and unexpected cameos in streams and short videos.