The phrase became a widely recognised internet meme through short-form remix culture, especially on TikTok, where creators use it as a reaction line for awkward reveals and suggestive setups. Online, the humor usually comes less from the original context than from instant recognition of the quote and its taboo, exaggerated tone. It remains common in meme compilations, reaction edits and bait-and-switch videos because the setup is simple and viewers immediately understand the joke. Creators often pair it with other blunt reaction sounds like bruh for an extra punch.