Hit markers began as feedback in first person shooters, where a small on screen icon and tick confirmed damage without needing a health bar. As clips from competitive matches spread online, editors started lifting just the tick to caption any almost successful attempt. It now sits alongside other shooter callouts like enemy spotted and bomb has been planted in gaming edits, montages and memes, because viewers who have played a shooter understand the meaning instantly, even when the footage is not from a game at all.