The line comes from a 2012 morning show interview on Uganda's NBS Television, in which host Simon Kaggwa Njala questioned LGBT rights activist Pepe Julian Onziema and asked, 'Why are you gay?' Clips of the exchange circulated on YouTube and quickly became a reaction meme, quoted and remixed across social platforms through the 2010s. Its staying power comes from the question's bluntness and the interviewer's earnest delivery, which make it endlessly reusable as a deadpan callout in jokes about anyone's unusual behavior.