The phrase became a widely shared meme sound through short-form video and soundboard sites, where users lifted the interview question out of context and turned it into a reusable punchline. Creators now drop it into short video edits, compilation videos and group chats whenever someone says or does something unexpected, treating the serious tone as the joke itself. Its staying power comes from that contrast, and it sits alongside other blunt reaction sounds such as bruh that work without any setup or explanation.